The content approval workflow that gets clients to actually sign off
Every approval guide out there is written for a team with an account manager and a legal department. Here is the version for when it is just you...
Business tips
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Binge my best tips on productivity, business, content marketing and simple sales
What goes inside a Notion client portal for social media managers
Your month runs on the same four beats every time. Here’s what belongs on each page of a portal built to hold them, and what to skip...
Business tips
The content strategy template that actually fits a solo social media manager
Every section in a strategy template is either a decision or a description. Here are the ten a solo social media manager actually needs, and...
Content tips
The 7 content prompts I’d use to build a buyer-obsessed audience in a week
Let’s talk about the kind of content that actually sells. Not the kind that gets a pity save and then collects digital dust in someone’s...
Content tips
Why ‘OMG, I love your content 😍’ doesn’t pay the bills - and what to do about it
You know that moment? Someone replies to your story with a heart emoji and says, “Omg I feel so seen 😭.” And for a split second, you...
Content tips
Why growing your audience with this type of content won't get you more clients
You want to reach more people and grow your audience on social media, so you're doing what the business gurus tell you - you're sharing...
Content tips
How to become an authority in your niche as a small business owner
You want to become an authority in your niche and position as the go-to expert, but if all you're doing is pouring all your knowledge in...
Business tips
Here's how to create content that get's you seen, loved and paid
You’re putting in the work - posting consistently, sharing valuable content, and following all the social media tips you’ve read about....
Content tips
6 ways to build an authentic and sustainable marketing strategy
Let’s get real about scaling your marketing. It’s not just about growth - it’s about growth that feels authentic and doesn’t burn you out....
Content tips
The 3 pillars you need to know to build a solid AF content strategy
Ok, so there’s A LOT being said about content strategy in the online space, and this is by far the biggest misconception I see that...
Content tips
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