Content tips
Why ‘OMG, I love your content 😍’ doesn’t pay the bills - and what to do about it
May 5, 2025
You know that moment?
Someone replies to your story with a heart emoji and says, “Omg I feel so seen 😭.”
And for a split second, you believe it means something.
Like - maybe this is the one. Maybe this is the person who finally gets it. Who’s going to click the link. Who’s been quietly watching and is now ready to buy.
And then… silence.
They don’t click. They don’t DM. They don’t even reply when you post your offer two days later. They just… vanish. Like a ghost in a sequined jumpsuit who came for the vibes but not the value.
And you’re left wondering - again - what the hell you’re doing wrong. Because on paper? Your content is working. People are engaging. They’re responding. They’re resharing. They’re quoting you in their group chats like you’re therapy. So why do you feel like you’re building a fanbase instead of a client list?
When “This hit hard 😩” doesn’t hit your bank account
You’ve heard all the content advice:
“Speak to objections.” “Be educational.” "Show up consistently.”
And you are. You’re doing the damn thing. You’re putting in the reps. You’re naming the patterns. You’re posting like it’s your part-time job.
And yet - your posts get applause, not action. People see themselves in your content… They just don’t see themselves in the decision. And that’s where the disconnect lives. They feel seen - but not moved.
This is the part most business owners miss:
Just because someone relates to what you’re saying doesn’t mean they’re ready to do something about it.
You’re describing their current reality, sure. You’re naming the exact chaos they’re navigating.
But if you’re not also showing them what it’s costing them to stay stuck in that chaos?
They’ll keep resonating. Keep watching. Keep saving your content like it’s a Pinterest board for a life they’re almost ready to build. But they won’t move. Because they don’t feel the need to move. And here’s the kicker:
These people don’t need more education. They don’t need another post with “3 tips.” Or a 60-second tutorial. Or a mindset carousel that reads like a therapy worksheet.
They already get it.
That’s why they heart-react everything. That’s why they’re your #1 hype girl in the comments. That’s why they swear your content changed their perspective. But when it’s time to take action? Crickets. And that can mess with your head…
It makes you doubt your own clarity. Makes you question whether you’re being too soft.
Too educational. Too emotionally intelligent and not edgy enough.
(Like… do I need to yell? Should I start using countdown timers and scare tactics? Do I need to be more emotionally manipulative?? Kidding. Mostly.) But here’s the truth underneath it all
They’re resonating with your content - But they’re not seeing themselves in the solution.
So how do you create the shift from “I love your content” to “Where do I pay?”
1. You name what it’s actually costing them to stay stuck.
Like, really name it.
✅ “You’re spending hours creating content that gets applause - but not action. And the longer you stay here, the more invisible your offers become.”
✅ “You’ve built an audience that loves you, but doesn’t buy from you - and it’s not your fault, but it is your responsibility to shift it.”
This isn’t about fear tactics. It’s about holding up a mirror to what their inaction is costing them - emotionally, mentally, financially.
2. You reflect the pattern they already know - but haven’t admitted yet.
✅ “You’ve become the go-to for advice - but not the one they hire.”
✅ “People save your content and call you inspiring, but when it’s time to buy, they’re in someone else’s DMs.”
When you can name the exact pattern they’ve felt stuck in - but haven’t fully owned - you go from “helpful” to holy-sh*t-they-get-me. And that’s what builds trust.
3. You make the next step so obvious they can’t miss it.
You stop ending your posts with “hope this helped” or “save for later.”
You connect the dots to your offer.
✅ “If you’re done being everyone’s favorite free resource, the [Program Name] is where we fix this. DM me READY and I’ll send you the details.”
✅ “If you’re tired of being relatable and ready to be hireable, my [Offer] is literally designed for this exact shift.”
It doesn’t need to be pushy.
It just needs to lead.
TL;DR? Clarity creates movement.
If your content is getting all the praise and none of the purchases, it’s not because you’re “too educational” or “too nice.” It’s because you’re describing the reality without showing the urgency.
You’re reflecting the problem without connecting it to your solution. And when you make that shift? You stop getting content fans - and start getting content buyers. The kind of people who don’t just say “omg same,” They say, “F*ck… okay fine. I’m in.”
